Part II: Issues and Challenges
Part III: Strategies for Success
Part IV: Problems and Solutions
Convincing decision makers of the value information designers can add to an organization can be a tough challenge for any information designer. But, many decision makers will pay more attention if we can illustrate how much money their companies can gain by focusing on the customer. This focus on the customer often takes the form of usability or user-centered design, and Richard L. Brandt’s One Click: Jeff Bezos and the Rise of Amazon.com illustrates the impact that a focus on usability and user-centered design can have on a company’s growth. This book begins with a history of Amazon.com and weaves Jeff Bezo’s various commitments to usability throughout the story.
I read and thoroughly enjoyed the middle portion of Shoshanna Zuboff’s “In the Age of the Smart Machine”. The book examines the effect of automation on American workers of every level. But the section I read dealt with labor relations between blue-collar workers and management.
The first two chapters of this section didn’t have much to offer on information design, but they were interesting. Zuboff examines the sociological underpinnings of the separation of management from workers thoughtout history. She sites examples and attitudes from texts of various eras that support a religious underpinning for management and capitol and then later a social Darwinist underpinning. She then offers examples of how the smart machine (automation, logistics software and programming) has changed or rather threatened this balance. This gives us a basis to understand her work in the later chapter, which has an important if tangential relationship to information design.We see information design used as a tool in this section. It is a way for those with access to the information to keep it to them selves or rather problematize it a way that preserves their job. It is the opposite goal from what we’ve studying but it uses the same tactic. It seems that only the most poorly design information can be hidden in the ‘informed organization’ as Zuboff calls it. This illustrates how design is tied into access. And access has been tied to power for so long it seems ridiculously elementary to mention it.
The machine does a lot of the mental work done by managers even as it removes workers from the process. It limits the managers access in this way and in a more personal sense, their power. Often in the book from interviewees you get a sense of the pride, meaning or feeling of a requirement satisfied that we have in a job. When the machine takes these from workers or management, the need for what the job gave us remains.It is viewed as an opportunity for workers to be promoted to operators or for management to be demoted to the same position. There is never an argument for removing humans from the process entirely but it asks where the humans who operate the smart machines lay in our ‘working’ social order.
The way religious or scientific ideas have been bent to satisfy this power dynamic are in flux in the age of the smart machine. An age which was in it’s nascent stages when the book was published is in full thrust today. She doesn’t predict much but she does convey a sense of a growing issue. And the issues it predicted have become problems today.
James Gleick’s The Information follows the development and use of information. The book covers thousands of years of history in a narrative style, telling the story of information and its impact on us. Gleick focuses on modes of transmission, code languages, information in nature, and the post sixties information revolutions. He also invokes what it means for us to engage with information and how it in turn shapes who we are.
This book is appropriate for an audience of advanced professional/technical writers and practitioners who wish to advance their knowledge of the history of information. To understand where a field is heading it is helpful to ground one’s perspective in what has past. Understanding the continued proliferation of information helps orient the response in information design in architecture to an economy of attention scarcity.
The graphic represents the arch of information’s development. With the rise of technology (specifically, the personal computer), information can be transmitted and created in more and more different ways. The gradient arch shows the ‘density’ of information creation and transmission. The quick darkening of the gradient arch coincides with the rise of the personal computer. The x-axis shows the amount of information transmitted and the y-axis shows the time scale.
For full review of The Information follow this link: https://docs.google.com/document/d/1oTBhhlz9b5iwTL-Bo64UMFgYeZNgkwbKr5fpUTnXYlM/edit?pli=1&hl=en_US
In what is called a post-industrial era, a time period where technology is advancing, information is flowing, and workers are becoming multi-skilled, the ability to be able to write for the Web but also be able to design a website is an essential proponent to advancing a person’s personal, academic and even professional lives. It is this topic I review in my powerpoint presentation, discussing and demonstrating the ways that Karl Stolley’s book How to Design and Write Web Pages Today provides assistance, offering an approach for building websites that will let readers reach their intended audience in an effective way with methods that never get old.
http://www.well.com/~doctorow/metacrap.htm
RATING
Usefulness: 2/5
Interesting: 4/5
In “Metacrap,” Cory Doctorow goes on to discuss why he believes that a “meta-utopia” is not achievable, and it’s “nerd hubris” to believe it is. A meta-utopia would require reliable metadata, which he states is impossible for at least seven reasons: “people lie, people are lazy, people are stupid, people are lousy observers of their own behavior, schemas aren’t neutral, and metrics influence results.”
In other words, people are trying to compete with others in order to get their information, opinion, or product out there. The large amount of knowledge out in the world causes people to have short attention spans. In order to get views on information or sites, people lie. Others sometimes don’t put in the effort to properly label data. Either the information is incomplete, or they fail to spell correctly, etc. Also, people fail to accurately describe data, because there’s no correct way to categorize things. There are many ways to do so. Not everyone will agree on one given form of categorization. Furthermore, everyone has different ways of describing things. If everyone were to agree, there would be “homogeneity in ideas” that could create a road block for fresh and innovative ideas.
The author argues that metadata is still valuable, as it helps to organize and retrieve data. However, a meta-utopia will never come about, nor is it something we should really strive for and I think I agree. It’s a double edged sword. On one hand, if I’m looking for the official Marvel’s Avengers trailer, I want to see the official trailer. I don’t want to click on a link for ‘Avengers 2012 Official Trailer’ and find myself watching a fan-made video. On the other hand, if it wasn’t for deceptively categorized data, I wouldn’t have found that ‘obscure yet totally cool’ article I was never looking for.
While this article was interesting, it serves little purpose in informing people about how to properly label and create metadata. It is a discussion about what is wrong with metadata, not about what we can do to improve it.
Article: Using Bullet Points and Lists
Summary: Bullet points and lists are a good tool to bring the reader’s attention to a specific set of items or a sequence. While bullet points or other graphic symbols suggest that all the items on the list are of the same importance, numbers signify importance and priority. For example, number one on the list is more important and urgent than two or three. If the entry on the list is a definitive sentence, the entry should always end with a period. One should always try to start the entries with action verbs if possible, as well as try to keep all the entries to approximately the same length and structure. Lists should not be longer than three to six items if at all possible. Use lists sparingly and always finish with a summary sentence under the list.
Skill Required: This article is written in a very basic and straightforward manner, no significant background knowledge is required. It is recommended as a quick guide to anyone who writes documentation, memos, etc. on daily basis.
Target Audience: This article is targeted towards people who do not yet possess basic knowledge about using lists, i.e. new and current students as well as high school students and general public.
http://www.nathan.com/thoughts/unified/
The website and chapter, “Information Interaction Design: A Unified Theory of Design” by Nathan Shedroff is an indepth account of the principles and concepts involved in organizing and presenting data. In the first part of the chapter, which appears in Information Design, he outlines three types of design that interact according to the picture below. The three types are Information Design, Interaction Design, and Sensorial Design. The way information architects/professional writers employ these ideas can make the documents and information more appealing and accessible.
Another point of the chapter was about the value of information. Shedroff says “Data is fairly worthless to most of us; it is the product of research or creation (such as writing), but it is not an adequate product for communicating. To have informational value, it must be organized, transformed, and presented in a way that gives it meaning.” The graphic below demonstrates different ways to think about and organize data so that data will take on meaning. Data is not the end product, but a part of the process of understanding.
Much of the rest of the chapter is devoted to ways to think about knowledge, wisdom, and data organization. One central theme is knowledge that can be built for a community. As technical/professional writers we should be mindful of who we are writing for and organize the data appropriately so that it becomes valuable and knowledge for a community.
http://idratherbewriting.com/2010/12/22/content-curation-versus-content-creation/
RATING
Usefulness: 4/5
Interesting: 5/5
In this article the anonymous author for I'd Rather be Writing played with the idea of content creation versus content curation. It is no secret that social mediums have become staple in our society, and play an integral role in how we obtain and digest information. Whether it is a 140 word tweet, a blog, or a lengthy article there is a high demand for information on the internet. The author proposes that to keep up with the demand, writers must understand the role of content curators.
He refers to a rat-race, an innate need to keep posting and publishing in order to feed the demand for information. Publishing has become a matter of staying relevant. Does that mean that we keep creating material, just for the sake of creating something? Or, do writers simply look for content to pass along, building upon and adding their reflections on a topic? The implications of both these options are cause for great debate and possible controversy.
Consider the following example. A few years back a man by the name of Antoine Dodson was interviewed by his local news station about the attempted assault of his sister. His ire was recorded and soon became a viral hit on the web because of the unintentional humor. In this situation, an original content was created and passed along. While it was circulating, the Gregory Brothers decided to remix and auto-tune the Dodson news story. A new viral hit was created from the original content.
How does this analogy apply to writing? It can be said that yes, it is undeniably important to create content, or else nothing new would be created. However, one can’t expect to create content just for the sake of doing so. Eventually the well will dry, there will be writer’s block, and the zing that an author’s writing used to have will vanish. Our social networks have made sharing information as easy as literally clicking an icon or pushing a button. However, too much of this, and you might end up with the dilemma I mentioned before, no new content. The next step then becomes “remixing” and “auto-tuning” someone else’s content, keep it circulating so that the topic remains fresh and new perspectives are formed. This can be considered both content curation and creation.
The article argues that there must be a balance, and I agree. This topic is relevant to us because the way we share information is changing, and so is the role of a writer. Just as a tool becomes obsolete if it can’t merge and evolve with “the times,” so will the role of writers who cling to the old model of writing. I predict that writing will continue to be a collaborative effort, on the part of many parties. I recently had to use Google Docs for a class assignment, and the concept of posting content and permitting others to modify the original intrigued me. The tool allows several users to be working on the document at the exact time, demonstrating the changes to the document as they are made. There are varied levels of participation, for example, sometimes only people with the link can modify as opposed to a document available to the general public. I believe that writing, especially in mass communication mediums will become highly participatory, like Google Docs. The important key would then be to find a perfect balance between curation and creation.
Michael Hughes’s article, Moving from Information Transfer to Knowledge Creation: A New Value Proposition for Technical Communications discusses the role of technical communicators in modern society. According to Hughes, the commonly held definition of a technical writer as some who takes “technical information and makes it understandable to those who need it” does not accurately describe the numerous responsibilities that a technical writer’s work entails. Hughes instead suggests that rather just being translators of information, technical writers are actually creators of knowledge.
Hughes’s article revolves around the argument that the commonly held beliefs about the function of technical writers has been greatly restricted to just the translation of information. Rather than information, however, Hughes believes that technical communicators are dealing with knowledge. He highlights the difference between information and knowledge with a quote by O’Dell and Grayson: “Knowledge is information in action” (276). A new way of thinking about technical writing, called constructivism, brings to light a much broader definition of technical writing and suggests that “technical communicators negotiate meaning within development communities and between those communities and user contacts, and they capture the resulting consensus as knowledge assets” (278). These knowledge assets put information into action by using their knowledge of a product to create new and unique ways of understanding that are beneficial to the users of the product.Overall, the article is very well-written and clear. The argument is tracked in a logical way. First, highlighting the problem with the definition of technical communication as translators of information, explaining the difference between information and knowledge, describing the ways in which technical communicators create knowledge, and finally, explaining the practical benefits of technical communicators’ knowledge creation for both companies and technology users. This would be a good article to read for anyone interested in how technical writers create knowledge or how they use their own unconscious knowledge and turn it into understandable documents. While the argument is clear, some of the finer points may be lost on those who do not already have knowledge and an interest in the subject.
In the blog posting, “About Information Architecture,” Mark Hurst discusses how despite their similarity and usual arrival at the same solution, terms “information architecture” and “costumer experience” both have their differences. Immediately, when viewing this document within the database and seeing its 4 star rating, it begs for analysis as to how a rating was determined. With such a short and in my opinion not very well written abstract, I have identified three things that Mark Hurst did well, things that give reason to the rating he received.
There are probably a numerous amount of things that can be applauded about in regards to this article, which led to the rating it received, but three in particular stood out. First thing that can be discussed is the way Mark Hurst clearly introduced and defined the terms in which he focused on. By using simple and easy language, Mark Hurst made this article very universal in that anyone, ranging from a PhD graduate, down to a high school student, could grasp and understand exactly what he was referring too. Although this is an overall benefit to anyone who may stumble upon this article, it can especially beneficial to students just embarking on their college careers and majors of professional writing or tele-communications.
Secondly, Hurst does something more than what the abstract mentions in the database. Aside from pointing out the differences there are between information architecture and costumer experience, Hurst provides readers an inside view into a debate that exists over these terms and the importance of them. He does this by providing a clipping of a heated email, which was received, following a conference he spoke at, showing how some people believe that costumer experience is not important.
The third and very last point I will touch on is the way in which Hurst makes this article personal and tells readers exactly why in his opinion his job matters and costumer experience matters. Hurst demonstrates the importance of his work, despite what some people may argue, as seen in the upset email he received, by listing his thoughts and reasons in a clear and concise order. Through this personal touch, students, career men and women, and just everyday individuals can see that through his opinion, that there is purpose behind the type of work being done and that both costumer experience is just as important as information architecture.
Overall this article was quick, clear and very well versed. Mark Hurst provided backing for his arguments with not just scholarly examples but with personal examples, which in my opinion can do and mean a lot more.
http://www.slideshare.net/group/games-to-explain-human-factors-come-participate-learn-and-have-fun
One of the first things to notice about this “blog” is that the name brings in a different audience than was probably originally intended. “Games To Explain Human Factors: Come, Participate, Learn and Have Fun!!!” seems like a site to show how video games can become a tool to help people learn about various aspects of being a human. Granted, my background with video games could bias this first impression, but I asked other friends and this was their impression as well.
Upon actually visiting the site readers will see that the blog isn’t even a blog at all, it’s a slide show of pictures from a training event where volunteers learned how to present games to other people. The type of games they present are games played with the human body, using different senses to trick the other senses of the body. The pictures posted on the site are silly and the program made to use them is obviously Microsoft Word. Younger/more technologically inclined users of the site will not even acknowledge it as a valuable resource because of its lack of design and inferior graphics.
As to the purpose of this site, it isn’t entirely clear. It seems like it is supposed to be used as an example of a successful event for this group, but there is only one member and it has not been accessed/changed since 2009. Overall I would not suggest using this site as a resource for scholarly work of any kind, but maybe as an example for what bad web design can look like.
"Using Bullet Points and Lists" would be helpful for those individuals looking for a clear, concise guide to organizing listed information. It might be useful for students making Powerpoint presentations or other multimedia. Because of its simple language, this is probably not an article to use in substitute of a scholarly journal. It does not contain any research, rather some general guidelines for usage with practical examples. These examples may be helpful for learners that are more visual.
Although this article is written at an somewhat of an elementary level, its information remains pertinent and valuable to anyone using bulleted and numbered lists in information design.