Convincing decision makers of the value information designers can add to an organization can be a tough challenge for any information designer. But, many decision makers will pay more attention if we can illustrate how much money their companies can gain by focusing on the customer. This focus on the customer often takes the form of usability or user-centered design, and Richard L. Brandt’s One Click: Jeff Bezos and the Rise of Amazon.com illustrates the impact that a focus on usability and user-centered design can have on a company’s growth. This book begins with a history of Amazon.com and weaves Jeff Bezo’s various commitments to usability throughout the story.
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