Part II: Issues and Challenges
Part III: Strategies for Success
Part IV: Problems and Solutions
Convincing decision makers of the value information designers can add to an organization can be a tough challenge for any information designer. But, many decision makers will pay more attention if we can illustrate how much money their companies can gain by focusing on the customer. This focus on the customer often takes the form of usability or user-centered design, and Richard L. Brandt’s One Click: Jeff Bezos and the Rise of Amazon.com illustrates the impact that a focus on usability and user-centered design can have on a company’s growth. This book begins with a history of Amazon.com and weaves Jeff Bezo’s various commitments to usability throughout the story.
I read and thoroughly enjoyed the middle portion of Shoshanna Zuboff’s “In the Age of the Smart Machine”. The book examines the effect of automation on American workers of every level. But the section I read dealt with labor relations between blue-collar workers and management.
The first two chapters of this section didn’t have much to offer on information design, but they were interesting. Zuboff examines the sociological underpinnings of the separation of management from workers thoughtout history. She sites examples and attitudes from texts of various eras that support a religious underpinning for management and capitol and then later a social Darwinist underpinning. She then offers examples of how the smart machine (automation, logistics software and programming) has changed or rather threatened this balance. This gives us a basis to understand her work in the later chapter, which has an important if tangential relationship to information design.We see information design used as a tool in this section. It is a way for those with access to the information to keep it to them selves or rather problematize it a way that preserves their job. It is the opposite goal from what we’ve studying but it uses the same tactic. It seems that only the most poorly design information can be hidden in the ‘informed organization’ as Zuboff calls it. This illustrates how design is tied into access. And access has been tied to power for so long it seems ridiculously elementary to mention it.
The machine does a lot of the mental work done by managers even as it removes workers from the process. It limits the managers access in this way and in a more personal sense, their power. Often in the book from interviewees you get a sense of the pride, meaning or feeling of a requirement satisfied that we have in a job. When the machine takes these from workers or management, the need for what the job gave us remains.It is viewed as an opportunity for workers to be promoted to operators or for management to be demoted to the same position. There is never an argument for removing humans from the process entirely but it asks where the humans who operate the smart machines lay in our ‘working’ social order.
The way religious or scientific ideas have been bent to satisfy this power dynamic are in flux in the age of the smart machine. An age which was in it’s nascent stages when the book was published is in full thrust today. She doesn’t predict much but she does convey a sense of a growing issue. And the issues it predicted have become problems today.
James Gleick’s The Information follows the development and use of information. The book covers thousands of years of history in a narrative style, telling the story of information and its impact on us. Gleick focuses on modes of transmission, code languages, information in nature, and the post sixties information revolutions. He also invokes what it means for us to engage with information and how it in turn shapes who we are.
This book is appropriate for an audience of advanced professional/technical writers and practitioners who wish to advance their knowledge of the history of information. To understand where a field is heading it is helpful to ground one’s perspective in what has past. Understanding the continued proliferation of information helps orient the response in information design in architecture to an economy of attention scarcity.
The graphic represents the arch of information’s development. With the rise of technology (specifically, the personal computer), information can be transmitted and created in more and more different ways. The gradient arch shows the ‘density’ of information creation and transmission. The quick darkening of the gradient arch coincides with the rise of the personal computer. The x-axis shows the amount of information transmitted and the y-axis shows the time scale.
For full review of The Information follow this link: https://docs.google.com/document/d/1oTBhhlz9b5iwTL-Bo64UMFgYeZNgkwbKr5fpUTnXYlM/edit?pli=1&hl=en_US
In what is called a post-industrial era, a time period where technology is advancing, information is flowing, and workers are becoming multi-skilled, the ability to be able to write for the Web but also be able to design a website is an essential proponent to advancing a person’s personal, academic and even professional lives. It is this topic I review in my powerpoint presentation, discussing and demonstrating the ways that Karl Stolley’s book How to Design and Write Web Pages Today provides assistance, offering an approach for building websites that will let readers reach their intended audience in an effective way with methods that never get old.