Review of #7 Abundance of Choice and Its Effect on Decision Making by Colleen Roller

This article is in the format of an online news article, and discusses how as the number of choices increases or decreases, its consequent role on the decision making process. The format of this article is very easy to understand, in that it starts with a brief abstract discussing the significance of the article, and then goes into many subsections about the complexity of decisions, what research says about the abundance of choice, decision strategies, lessons for design, strategies for design and lastly, making a good enough decision.

Overall, the format of this article really helps readers understand the reasons behind the research, as well as the significance of the research. The fact it utilizes subsections is very helpful because this large amount of information could appear daunting if not properly organized. One flaw I did notice however, was at times the lack of reasoning or relevance. The first time I read the sections about design, I was unsure about what connection that had to choice and the decision making process. The correlation between the two should have been explained in further detail in the abstract.

At large, this is a very useful article that brings could potentially bring a great deal of perspective to many audiences.

http://uxmatters.com/mt/archives/2010/12/abundance-of-choice-and-its-effect-on-decision-making.php