Preliminary Review- "About Information Architecture" By Mark Hurst

In the blog posting, “About Information Architecture,” Mark Hurst discusses how despite their similarity and usual arrival at the same solution, terms “information architecture” and “costumer experience” both have their differences. Immediately, when viewing this document within the database and seeing its 4 star rating, it begs for analysis as to how a rating was determined. With such a short and in my opinion not very well written abstract, I have identified three things that Mark Hurst did well, things that give reason to the rating he received.

There are probably a numerous amount of things that can be applauded about in regards to this article, which led to the rating it received, but three in particular stood out. First thing that can be discussed is the way Mark Hurst clearly introduced and defined the terms in which he focused on. By using simple and easy language, Mark Hurst made this article very universal in that anyone, ranging from a PhD graduate, down to a high school student, could grasp and understand exactly what he was referring too. Although this is an overall benefit to anyone who may stumble upon this article, it can especially beneficial to students just embarking on their college careers and majors of professional writing or tele-communications.

Secondly, Hurst does something more than what the abstract mentions in the database. Aside from pointing out the differences there are between information architecture and costumer experience, Hurst provides readers an inside view into a debate that exists over these terms and the importance of them. He does this by providing a clipping of a heated email, which was received, following a conference he spoke at, showing how some people believe that costumer experience is not important.

The third and very last point I will touch on is the way in which Hurst makes this article personal and tells readers exactly why in his opinion his job matters and costumer experience matters. Hurst demonstrates the importance of his work, despite what some people may argue, as seen in the upset email he received, by listing his thoughts and reasons in a clear and concise order. Through this personal touch, students, career men and women, and just everyday individuals can see that through his opinion, that there is purpose behind the type of work being done and that both costumer experience is just as important as information architecture.

Overall this article was quick, clear and very well versed. Mark Hurst provided backing for his arguments with not just scholarly examples but with personal examples, which in my opinion can do and mean a lot more.